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1. General and administrative expenses for the year ended December 31, 2016 increased $16.6 million,or 11%. 截至2016年12月31日，总务及管理费用增加了1660万美元，增幅为11％。
2. Net Cash Used in Operating Activities. 公司经营活动中的净现金。
3. Including any additional shares sold by us if the underwriters exercise their option to purchase additional shares. 若承销商行使其购买额外股份的期权，则包括本公司所承销的任何额外股份。
4. Focusing on view verification, reach verification, changes in user perception of a brand, and changes in behavior. 针对广告可见性检验、广告接触检验、用户对品牌认知的变化以及用户行为变化。
5. Components of Results of Operations. 公司经营业绩的各部分情况。
6. The following table summarizes certain selected historical financial results. 公司几项历史财务费用的具体数目如下表所示。
7. Results of Operations. 公司的经营业绩。
8. The CEO award will become an RSU. CEO特别奖将于本次募股结束后变为限制性股票。
9. Stock-Based Compensation Expense. 公司的股份补偿薪酬费用。
10. Acquisitions and Strategic Partnerships. 公司的收购及战略伙伴关系。